About

Furyoku (“power to float”) is a creatively led independent advertising agency, founded in Tokyo by Yoko a.k.a. Tuyu Kawacc in 2005. It connects domestic and international clients to Japan by sharing a rare market viewport and crafting art direction with a perfect international edge.

Yoko powers Furyoku from a vantage of 25 years in fashion execution as Art Director and Creative Director of ad-firm darlings large and small — from LA to London to New York. A native of Osaka, she is an advertising graduate of Art Center College of Design, Pasadena. Yuka Honaga, who joined in 2017, is now a creative partner.