Furyoku ("Power to float"), a creatively led independent advertising agency, was founded in Tokyo by Yoko Tanaka in 2005. Furyoku connects domestic and international clients to Japan by sharing a rare market viewport and crafting art directions spliced with no more than a perfect international edge.
Yoko powers Furyoku from a vantage of 25 years in fashion execution as Art Director and Creative Director of ad firm darlings large and small, from LA, to London, to New York.
Yoko and Furyoku have delivered signature projects for NIKE, IKEA, TOMMY HILFIGER, bebe, KENNETH COLE, COURVOISIER, Honda, ABSOLUT VODKA, BRITVIC, Beverly Center, Airwalk, Rossignol, VH1-Fashion Awards, LA Kings, California Avocado, Samsonite, Cunard, SUZUKI, JR, Epos card, MITSUKOSHI-ISETAN, Boucheron, Fast Retailing (Uniqlo, UT, GU, CABIN, COMPTOIR DES COTONNIERS), Sense of Place, Urban Research, Furrer Jacot, TASAKI, POLA etc.
Yoko is a native of Osaka and an advertising graduate of Art Center college of Design, Pasadena.